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Email Campaign Best Practices
Since joining Envision in 2008, I’ve been witness to an email revolution. The days of dull, text-based emails have given way to rich, comprehensive campaigns, powered by email marketing services like...
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What Is A Good Conversion Rate?
A frequent question I’ve had from many clients over the years has been “what is a good conversion rate?”. This is a difficult question to answer for many reasons. Before I dig into why that is exactly,...
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Web Design Trends for 2014
In the constantly changing world of web design, there is a lot of pressure to stay current and relevant. Technology is changing, and as our culture and habits adapt, different information structures...
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Build More Customer Connections With Our Free Editorial Calendar
As you probably already know by now, Google is rewarding useful content in its search engine rankings. That means that you need to be creating new content that helps your audience and adding it to your...
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5 Secrets to Creating a Website Your Users Will Love
The greatest gift you can give your clients and potential clients is a website that they love. Not just because it is beautiful, but because it flows and works as expected. But how do you do it? As we...
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Link Building the White Hat Way
Most business owners know that Google will rank your site higher if there are a lot of links to it. This is because a link is considered a vote for the quality of the content. But since the Penguin...
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The 5 Marketing Beliefs You Need to Succeed in 2014
Marketing, as we know it, has changed forever. I know, it sucks. I remember a time when it all depended on your Yellow Pages ad. You would work your butt off to get that ad done just in time, then …...
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The Myth of the Fold
I know there are still many believers out there who advocate for everything to be above the fold. I’m not saying that the fold should be ignored. However, before you sit down with your designer and...
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How To Turn Bad Reviews Into New Customers
“Umm, I think you’d better take a look at this,” a team member says. You go to their screen and read, and you can’t believe it. A customer has posted a hateful review of your business online. It’s...
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Heads Up! The New Canadian Anti-Spam Legislation (CASL) is Here
Just in time for Canada Day, the new CASL kicks into gear on July 1, 2014. Anyone who’s been adding email addresses to their newsletter lists from random sources has set their panic mode to “maximum”....
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